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Our CEO Chris Anderson sits down with Fast Company to discuss how Solo marks a paradigm shift for the drone industry:

“The first phase of our little adventure was getting robots to fly. That was super hard, but we got there,” he says. “The next phase was putting cameras on them, and stabilizing with a gimbal. That was pretty hard, but we got there, too.” What we’re missing, he says, is “the aesthetics of a good shot.”

Solo, in concert with GoPro, is designed to deliver that perfect shot, with very little technical skill on the part of the pilot. “There are these well-established Hollywood conventions about what makes a great shot; they have this combination of classic framing and paths, which are typically done by teams of professionals,” he says. “We turned all that into software.”

Check out what else he has to say about this critical moment in the full article.